A Guide to Selling Throw Pillows

Compared to any other home accent, throw pillows can radically change the appearance of a space with minimal effort and expense, such as by updating a room for the season or tying together disparate color schemes.

With thousands of colors, prints, fills, fabrics, and designs to choose from like the african throw pillows, how do you determine which decorative pillows will best sell in your wholesale business? We’ve compiled some guidelines to assist you in finding the ideal throw pillow to sell.

Throw Pillow Marketing Guide

1. Fill

There are three primary materials used to stuff throw pillows. There are also combinations of the files listed below.

  • Down – Down pillows are softer and more durable than their synthetic counterparts, but they can cost twice as much. Choose this fill for pillows that will receive frequent use, as they are more comfortable and can be easily reshaped.
  • Polyester – Synthetic polyester is the least expensive fill material and is a good option if you intend to use your throw pillows solely for decoration (for example, to place on a bed during the day). Ensure that it is tightly packed to prevent lumps and bumps from becoming an eyesore.

2. Foam

Foam is sometimes used for square-shaped and lumbar pillows, but it is typically reserved for bolsters and round throw pillows because it retains its shape better than polyester or down.

3. Size and Form

Throw pillows are available in numerous sizes and shapes. To achieve the most dynamic appearance, vary the size and shape of the pillows on a single piece of furniture.

Size and Form

  • Lumbar – The shape of lumbar throw pillows is oblong and rectangular. As with bolster pillows, they were originally intended to provide back support, but are now utilized primarily for decorative purposes, typically to offset square pillows or to adorn an armchair.
  • Bolster – The name of cylinder-shaped bolster pillows derives from their intended function: they are designed to support your arms or back when seated and are most commonly used on beds.
  • Round – Round pillows are significantly less common than their square counterparts, but they can be a beautiful addition when used to balance the straight lines of square and rectangular pillows.

4. Square

The most common form of decorative pillows is square. They typically come in 16-, 18-, and 20-inch sizes, but larger and smaller sizes are available. Stick to square throw pillows in standard sizes if you frequently change the look of your décor, as this will make it easier to find replacement pillow covers.

5. Fabric

You can probably find decorative pillows in almost any fabric you can imagine, but these are the most popular.

  • Cotton – It is durable, simple to clean, and casual, making it an excellent option for households with young children or pets.
  • Linen – Similar to cotton, linen pillows are low maintenance because the fiber is typically blended with durable fabrics such as cotton and polyester. Use linen (or its cousin, jute) to create a summery, airy atmosphere.
  • Velvet – Velvet adds instantaneous coziness to a space. Utilize it to give your home a cozy winter vibe.
  • Wool – From cable-knit to needlepoint, wool imparts a wintry, alpine atmosphere to a space. It is ideal for wintertime or mountain retreats.

Fur/faux fur – The plush, luxurious appearance that fur accents, particularly Mongolian wool or sheepskin, lend to sofas and armchairs has been a major trend in recent years. However, be aware that fur pillows are almost always dry-cleaned only.

Care and Maintenance

The type of decorative pillow you sell will determine how your buyers maintain it. Pillows with removable covers are typically the easiest to maintain because they can be washed as needed. However, pillowcases with sewn-on covers require spot treatment, which can discolor certain fabrics. Before using certain textiles, including silk, leather, faux fur, and suede, pre-treatment may be necessary.

Keep in mind that the best thing about decorative pillows is that they are simple and inexpensive to replace, so help your customers choose what they love now without the fear of being stuck with it if they change their minds later.


Decorative throw pillows are an affordable way to update the look and feel of any home. With a range of sizes, shapes, and fabrics available, it’s easy to find a pillow that fits your customer’s style. Encourage them to experiment with different combinations to create eye-catching displays or a unified design aesthetic throughout their home.